Wisp Launches Weight Care Vertical for Women with Hormonal Imbalances

Common conditions in women such as PCOS, menopause, and endometriosis often lead to hormonal imbalances, resulting in irregular weight patterns. Wisp’s new weight care vertical is marketed as a solution for women facing these challenges, according to senior company representatives. This new initiative is part of the brand’s larger goal to serve women at all stages of life.
Since the initiative went live, individuals now have access to an over-the-counter natural weight loss supplement exclusive to Wisp, as well as several GLP-1 medications to manage their weight. However, these medications are only available once a medical provider verifies the patient’s eligibility.
The OTC supplement, developed by Wisp, is designed as an alternative to prescription drugs for women who prefer not to use them. The ingredients in the supplement include berberine, a probiotic, lemon extract (Eriomin), and black ginger extract. It was formulated with the help of Wisp’s medical advisory board.
Monica Cepak, CEO of Wisp, explained that expanding access does not equate to making these medications easily accessible to individuals who don’t truly need them. To ensure patients have a legitimate weight concern, they are required to provide pictorial evidence for verification.

Currently, the new vertical is being launched in 20 of the 50 American states, including New York, Michigan, Nevada, Colorado, and Massachusetts. These states were chosen based on having the clearest regulatory paths. However, by the end of the year, the company plans to expand nationwide.
Eventually, Wisp intends to broaden its scope by offering more at-home diagnostics and treatment options through deepened partnerships. The expected timeline for this expansion is later in 2024.
Depending on their needs, patients can participate in the weight care vertical for six months to a year. During this time, they will receive coaching from healthcare providers on prioritizing nutrition and physical health. The goal is to help patients maintain long-term healthy weight management. To address mental health concerns, Wisp also plans to incorporate therapists and health coaches into its services.
Cepak noted that women increasingly desire a one-stop-shop for their healthcare needs. While many online businesses currently offer weight management services, that is often all they provide.
Through this new vertical, Cepak believes Wisp can achieve its goal of providing weight care solutions that are personalized specifically to women.
“We consistently heard from our patients that they were looking for weight management solutions that felt more tailored to women’s health needs,” Cepak said.

Wisp is a virtual provider of sexual and reproductive health services, currently serving over 1.2 million people across all 50 states. The company does not work with payers and does not offer a monthly membership model. Instead, it operates on a cash-pay basis, charging patients according to the care they receive.
Just this month, the company has expanded its offerings in the fields of menopause and perimenopause with a prescription face cream and a new hormone replacement therapy treatment.

The post Wisp Launches Weight Care Vertical for Women with Hormonal Imbalances appeared first on LifeSci Voice.