Violet CEO on measuring clinician inclusiveness: ‘It’s almost like a credit score’

Violet trains clinicians on identity-centered health care, particularly for patients who typically face greater barriers to quality care.

Dec 27, 2023 - 18:00
Violet CEO on measuring clinician inclusiveness: ‘It’s almost like a credit score’

PHOENIX, Ariz. — Gaurang Choksi is the founder and CEO of Violet, a health equity platform that aims to standardize and increase cultural competence among clinicians. The New York-based startup provides inclusivity training for clinicians in order to help promote identity-centered health care, particularly for patients who typically face greater barriers to receiving quality care because of their race, ethnic or gender identity.

Violet, which was founded in 2020, is offered to more than 30,000 clinicians and has about 10,000 clinicians actively using its platform, according to Choksi. Their clients include Headway, a mental health startup that connects patients with therapists; Northwell Health (also an investor), New York state’s largest health care provider; Galileo, a telehealth and primary care startup; and Eden Health, which provides virtual care services to employers.

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