Opinion: Hospital systems have to decide: Do they want to be Apple or Android?
Hospital systems have to decide: Do they want to be Apple or Android?
Convenience is rapidly becoming a guiding principle for hospital system strategy and competition. As patients demand a more convenient, integrated care experience, and new partnerships/acquisitions (for instance, CVS Health and Oak Street Health, or Amazon and One Medical) redefine what the consumer health care journey looks like, the industry will continue to see a collision between virtual, at-home, and in-person care.
In our decades of working with health systems, we have found that delivering higher-quality care on razor-thin margins means hospital systems must optimize for both consumer convenience and clinical effectiveness, across each of these distinct channels. In an increasingly competitive environment, this means choosing between Apple and Android approaches to business and partnership. Apple represents a more controlled and vertical approach to growth, while Android leverages more of an ecosystem, platform strategy. Whatever choice administrators make, they can learn from both about strategic prioritization, driving change at scale, and delivering a superior consumer health care offering.
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