Opinion: Four communication lessons we learned the hard way during the pandemic
The first lesson we learned the hard way during the pandemic: Don't assume science is enough.
Now that the Covid-19 public health emergency has ended, it’s awfully tempting to put the pandemic firmly behind us. But now is the time to look at what we have learned so that our public health communication can be more clear, consistent, and effective from now on.
One thing that we haven’t talked about enough is the victories.
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